Social Media Market Plan Pitch

Refer back to the Week 3 Individual Assignment: Who, What, Why, When, and How.

Locate your response to “What actions you would like the customer to take.”

Create a 15- to 20-slide Microsoft^® PowerPoint^® presentation with detailed speaker notes that will be used to pitch your marketing plan.

Identify at least two social media market influencers based on your research about your target consumer.

Determine 3 or 4 key messages and words that will be included in your Social Media Marketing Plan.

Develop two marketing platforms and determine an appropriate means of delivery for each in order to successfully engage your target audience.

Summarize whom your plan will target, the main points of your plan, and your ultimate goals. How will you assess whether or not you are meeting your goals?

Include visuals in your presentation.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit your presentation.

MKT 443 WEEK 4 Social Media Market Plan Pitch

Refer back to the Week 3 Individual Assignment: Who, What, Why, When, and How.

Locate your response to “What actions you would like the customer to take.”

Create a 15- to 20-slide Microsoft^® PowerPoint^® presentation with detailed speaker notes that will be used to pitch your marketing plan.

Identify at least two social media market influencers based on your research about your target consumer.

Determine 3 or 4 key messages and words that will be included in your Social Media Marketing Plan.

Develop two marketing platforms and determine an appropriate means of delivery for each in order to successfully engage your target audience.

Summarize whom your plan will target, the main points of your plan, and your ultimate goals. How will you assess whether or not you are meeting your goals?

Include visuals in your presentation.

Cite all sources according to APA formatting guidelines.

Newsjack Case Analysis

Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.

Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.

Complete the following in 350 to 525 words:

Summarize the relevant news item.
Assess the organization’s connection to the news.
Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity.
Analyze why this content is relevant to the chosen organization’s target persona.
Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded).
Analyze the results.

Format your assignment consistent with APA guidelines.

Click on the Assignment Files tab to submit your analysis.

MKT 443 WEEK 5 Newsjack Case Analysis