Public Relations

ssignment 2: Course Project—PR Strategy Presentation

Over the past several weeks, we have been creating components of our PR strategy. In this assignment, you will create your final presentation using Microsoft PowerPoint. To prepare for this task, view the following “how-to” videos:

How to Make a Video Using PowerPoint 2010

Turn your presentation into a video


You will produce your final presentation for the Rock Pic School PR strategy. Your presentation will include both new elements and updates from previous weeks. For previously submitted elements, be sure to incorporate relevant feedback and to present the information in Microsoft PowerPoint format.

Your presentation will include the following elements:

Executive summary

Previously submitted elements

Research analysis

Strategy overview

Media kit

Digital media plan

Crisis plan


The video should be a commercial promoting the school that can run as a pre-roll advertisement either on YouTube or in a television spot. It should be between 30 and 120 seconds in length.

Your video can be created in Microsoft PowerPoint or using any video software you prefer, such as Jing, Captivate, or a similar application.


Submit a Microsoft PowerPoint presentation of at least 10 slides.

Submit a video either as an embedded file within Microsoft PowerPoint or as a URL.

Use proper MLA formatting.

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