Presentation on Rebranding Strategy

Presentation on Rebranding Strategy

ORDER NOW ORIGINAL PAPER: Presentation on Rebranding Strategy

Presentation on Rebranding Strategy

Details:

This is a Collaborative Learning Community (CLC) assignment.

The instructor will assign you to a group at the beginning of Module 5.

As a group, identify one current struggling consumer product.

Create a 10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.

Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.

While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.