Personal Sales Strategy

Write a 1,050- to 1,225-word paper in which you develop your personal sales strategy for selling the product or service that you discussed in the Week 1 assignment.

Research potential B2B sales prospects (companies) for your product or service.
Describe the technology and segmentation strategies that you will use to target potential business clients.
Assign the B2B companies to categories, and determine ways to personalize your marketing message for each B2B sales prospect (company) based upon their individual needs.
Discuss marketing automation platforms that can be used to appeal to each of these B2B sales prospects.
Describe the testing programs that you will use to determine how well your marketing strategy is working, and provide an explanation of the value and potential for sales that your current relationship network has for this product or service.
Identify three ways in which you can expand your current relationship network to increase the likelihood of success for selling your product or service.
Cite your references.

Format your paper consistent with APA guidelines.

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