New Product Launch Marketing Plan Part I

New Product Launch Marketing Plan Part I

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). 

Include the following components for both markets:

• Market needs
• Market growth
• A brief SWOT Analysis
• Potential competition
• Product offering and product definition
• Product identification
• Justification for your choice of product
• A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Process Design Matrix and Summary

Complete the Process Design Matrix.

Write an executive summary identifying appropriate design approaches for a selected product and service.

• Pick one service with which you are familiar.  Complete three to five line items such as production line self-service or personal attention approach on the Process Design Matrix.

• Pick one product with which you are familiar.  Complete three to five line items such as Job shop batch, assembly line, or continuous flow approach, on the Process Design Matrix.

Required Elements:

• No more than 700 words
• Consistent with APA format

Submit Matrix with the Executive Summary

New Product Launch Marketing Plan, Part III

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation target market and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1 Y2 and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning