Marketing and Distribution Channel Assignment

Marketing and Distribution Channel Assignment

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Marketing and Distribution Channel Assignment

Details:

This assignment challenges the student to think creatively.

The deliverable is a single-page letter addressed to a hypothetical website development company.

Place yourself in the role of a marketing executive in a hypothetical firm that is launching a new product that needs to be marketed.

Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:

  1. A brief description of the product
  2. A description of the market channels
  3. A description of the distribution channels

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

 

Evaluation Criteria for Paper

(10%) Resources used as a rationale for approaches and as sources of content

_____ 5. (20%) write the paper in a scholarly manner
(4%) The format includes a title page, the body of the paper, & a reference page, with pages numbered

Use a standard 10-to-12-point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

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