Management

Submission guidelines:
• Answer all questions.
• Submit the assignment through Turnitin by the submission deadline
• Include your name and student number in the submitted document
• Your entire submission should be around 2500 words +/- 10% excluding references, tables, and figures.
• Your answers should contain evidence of the following:
o knowledge and understanding of the key theoretical concepts related to Innovation Management
o critical analysis of issues
o application of the relevant theory to the case study
o relevant use of examples and additional supporting literature
o accurate use of references and in-text citations

Question 1 (40%) (word limit: 1000 words)

In the case study “From SixDegrees.com to Facebook: The rise of social networking sites” (Schilling, 2017, Chapter 5), why do you think SixDegrees.com failed whereas Facebook is more successful? In discussing and justifying your answer, use evidence from the case study and from your own research, and apply appropriate theories and analytical tools.

Question 2 (60%) (word limit: 1500 words)

Discuss and analyse the most effective methods a firm can try to increase the overall value of its technology, and its likelihood of becoming the dominant design and apply your analysis to one or more of the following:
Microsoft
Blu-Ray
Wechat Pay
Sony Playstation
 
Question 1 (40%) (word limit: 1000 words)

In the case study “From SixDegrees.com to Facebook: The rise of social networking sites” (Schilling, 2017, Chapter 5), why do you think SixDegrees.com failed whereas Facebook is more successful? In discussing and justifying your answer, use evidence from the case study and from your own research, and apply appropriate theories and analytical tools.

Some questions to help start tackling this question.
As the theory is predominantly provided in Chapter 5 of Schilling, this question particularly requires the application of the theory to SixDegrees.com and Facebook. For instance, what are the advantages and disadvantages of being a first mover (eg SixDegrees in this instance) or follower (Facebook in this instance). You will most likely need to conduct some research on SixDegrees.com and Facebook. You may want to justify your response with theory on why firms fail and others succeed, and what firms need to succeed?