Ina Food Industry

The INA FOOD CASE is in your Harvard Course Pack. Your final writing assignment requires you to read it and understand it thoroughly. Please read before we meet next week.

The writing assignment requires students to understand what deflation is, how if affects Japan (the site of INA) and the food industry specifically. What will be the impact of a price increase in this environment? What might INA do to achieve a successful price increase in such an environment. A complete set of questions to be answered is attached.

The case integrates Micro and Macroeconomics, marketing/pricing, and management/strategy. You will be expected to use APA citations and references exclusively. More about that in another note. You will need to bring 6 legitimate, peer-reviewed journal articles and books (including the Ireland text) into your analysis.

The quality of your essay will depend on your ability to answer the case questions and fulfill the requirements of the rubric. Case questions and rubric links appear in this note.