evaluating a company’s strategic plan

Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.

In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

The best possible options for evaluating a strategic plan

Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

Include the following in your presentation:

How should the company measure organizational performance?

How will the company examine what progress is being made toward the stated objectives?

What criteria will be used when determining whether company objectives are measurable and verifiable?

Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?

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