Digital Sales Campaign

Use the B2B company you selected in the Week 2 Learning Team assignment for this assignment.

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes in which your team develops new digital media sales tools for your B2B company and measures the overall performance of those tools. Include the following in your presentation:

Using the recommendations you provided in Week 4, create three new digital sales tools that your B2B company can use (e.g. web advertising, social media, email, apps).
Explain the goal(s) of each tool that you create, as well as which B2B market segment you plan to target with each tool.
Determine how you will measure the effectiveness of each tool (i.e. provide specific, measurable metrics), verify marketing attribution, and demonstrate return on investment (ROI).
Provide quantitative and qualitative data to support your proposed tools, and include examples as applicable.
Describe how you would implement a change management program to transition from the old digital media sales campaign to the newly-proposed campaign.
Cite your references.

Format your presentation consistent with APA guideline