Creating a Measurement Strategy

Evaluators need to collect data using measures (also referred to as data sources, indicators, instruments) that adequately capture the information needed to determine if a program is working well. Often, evaluators use a mixed-methods approach, combining quantitative and qualitative measures to draw conclusions about a program’s processes or impacts. Each measure provides some information to the evaluators, and together, multiple measures can provide useful insights into a program.

This activity provides an opportunity to consider measures that address real-world outcome evaluation questions. For this assignment, you will identify one implementation question and one outcome question (based on your logic model from the previous assignment) and identify a measurement strategy for each question. You will draw on existing measures as well as consider options using existing data or developing your own questions.

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