In this project, you will complete Phase 2 of the Asia Division Business Unit Strategy Management Plan. Drawing from the course material, you will create

In this project, you will use the course material through week 6 and your research to complete Phase 2 of the Asia Division Business Unit Strategy Management Plan. In this project you will learn and apply concepts concerning organizational structure, organizational culture, cultural differences, and product and service development. You will also create a communication plan.

In answering the requirements, you will support the reasoning and conclusions made, which means you will explain ‘why and how’ rather than relying on making statements.

Skill Building:

You are also completing this project to help develop critical thinking and develop part of a management plan.

You will be required to research the cosmetic industry as a continuation of Project 1. Do not take the research lightly as you are required to do significant research to answer the requirements of the project.

Skills: Research, Critical Thinking, Write a Management Plan

Outcome Met by Completing This Assignment

demonstrate leadership skills by communicating a shared vision, motivating and empowering others, and creating a culture of ethical decision-making and innovation

develop measures and assess outcomes against plans and standards to improve organizational effectiveness


The new Executive Director for the new Asia Division, has been asked by Max Barney to put together, and present to him, a business unit strategy that will be a guide for the next year as the new division moves forward. The Executive Director will be working with the consulting group over the next 5 weeks and they will assist with putting together this plan to be laid out as follows and developed in three phases.

You have successfully complete Phase I and it is now time to complete Phase II. the second phase, Section IV, Section V and Section VI will be completed.

Section I – Executive Summary

Section II – Goals and Objectives

Section III – Competitive Analysis

Section IV – Description of Organizational Structure and Culture

Section V – Breakdown of Product and Services

Section VI – Communications Plan

Section VII – Human Resources Plan

A Business Unit Strategy will provide the organization an opportunity to explain the goals and objectives of the new division and help with the development of the strategy to achieve them. The plan will allow the company to gain insight into the current status of the industry they are venturing into using internal and external analysis tools, and then use this analysis to design their division’s business environment. In addition, the plan will be used to form the team that will bring the vision for this division to reality. You will need the Biotech Company Profile to complete the analysis.

Phase II

The Executive Director of the Asia Division of Biotech has asked the GoTo Consulting group that has been assisting with the development of the Business Unit Strategy to begin putting the second phase together. In this phase the director would like to start painting the functional picture of how the new division will be setup, the products that are believed critical for a successful initial launch, and how the division will communicate within itself, other divisions, and the corporate offices. To do this the group will deliver a Description of the Organizational Structure and Culture section; a Breakdown of Products and Services for the initial Launch; and the Communication Plan.

Description of the Organizational Structure and Culture

In this section, you will layout the structure that was introduced a week ago and delivered informally to the director. It is intended that this section will now formally present the structure and explain the rationale behind its construction. The idea with presenting the Organizational Chart is to understand why the level of the chart are developed. Present the Organizational Chart the GoTo group collaborated on in Week 5 and explain why each part of the structure is critical to the success of the organization. For example, if an Assistant Division Director (ADD) Research and Design was place in the Org Chart you could explain that they will be responsible for finding ways to integrate green/sustainable materials into cosmetics that have not been done on a large scale in the past. The ability to create products that have not been introduced in the market place in mass production will give Biotech a competitive advantage. And under the VP of R&D there is a person responsible for the local testing; explain why their testing will have critical impact on the success of the new product line.

The group will also present the cultural complexities that will need to be monitored and possibly addressed. The director will be bringing a facility online in an area that Biotech currently has no presence and there could be unforeseen cultural dilemmas that could arise. The GoTo group has considered whether or not to use local nationals in management roles or to bring in current Biotech employees from other locations. Each of these will have their own complexities from a cultural standpoint so consider them as you generate your response. Consider how the new locations citizens view work hours, holidays, religious beliefs, etc. while researching this topic. Another example about understanding business cultures in foreign countries is how bribery is a big part of business for some cultures but still illegal for a U.S. based company to participate in this act while operating on foreign soil. If the location of the new facility has some cultural differences from what other locations do, you should explain whether Biotech will need to recognize the difference or expect the employees to adhere to Biotech’s standards.

Breakdown of Products and Services

In this section, you will present the products that Biotech will release in the first launch of the new division. These products were also discussed a week ago by your group and will now be formally introduced as the product line. Biotech needs to formally introduce the line of products that it will be presenting to the public and how its production aligns with Biotech’s mission. This section will need to provide specifics on the product and how it meets the sustainable, green, and human friendly mandate set forth from Melanie at the beginning of this project.

Communication Plan

This communication plan will be a roadmap on how the new division will best be able to communicate with Biotech’s corporate headquarters, suppliers, other divisions, and internally. This should lay out best practices and how the organization will be able to use the latest technologies available. Consider things as teleconferencing, video conferencing, telework, etc.

Instructions for completing Phase II of the Business Unit Strategy

Step 1: Write an Introduction paragraph

Create the Introduction Paragraph

A well written management plan begins with a statement of the company’s goals for the project. This Introductory paragraph is the first paragraph of the plan and will be used to describe to the reader the intent of the paper. This intent should be understood prior to reading the remainder of the paper so the reader will understand the intent of the information.

Step 2: Write the Following Using the Specific Information Provided Above

Description of the Organizational Structure

Description of the Organizational Culture

Breakdown of Products and Services

Communication Plan

Step 3: Review the Paper

Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.

Proofread the paper for spelling and grammatical issues, and third person writing.

Read the paper aloud as a first measure;

Use the spell and grammar check in Word as a second measure;

Have someone who has excellent English skills to proof the paper;

Consider submitting the memo to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.

Step 4: Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).

How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is single-spaced, with double spaces between paragraphs. Use 12-point font. The final product will be 4-6 pages in length excluding the title page and reference page. Write clearly and concisely.

Completing the Project

In order to complete this project, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write. Also,

Read the grading rubric for the project. Use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade.

Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link:

Contractions are not used in business writing, so do not use them.

Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document, but puts a passage from a source document into your own words and attribute the passage to the source document. Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.

Provide the page or paragraph number (required) when using in-text citations. If using the eBook, use Lumen Candela followed by the Section title and paragraph number.

You are expected to use the case scenario, Biotech Company Profile, and weekly courses readings to develop the analysis and support the reasoning. The expectation is that you provide a robust use of the course readings and demonstrate thorough research of the cosmetic industry. The only external source material used is in relation to the research on the cosmetic industry. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa.

Use a wide array of the course reading as well as sources from your research. The research should focus on information related to the cosmetic industry.

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