social marketing project

The focus of this project is to study how marketing campaigns can affect the larger marketing environment and strive to make an impact for the social good. Your main goal is to find an example of a social marketing campaign, using marketing principles “in action” to produce positive change.

Thus, we would like each group to investigate and analyze a practical, real world application of social marketing. You will research a social marketing campaign created and conducted by a company, nonprofit organization or government agency to develop a written mini case study. Your case study should include the following: (1) background and statistics about the magnitude of the social problem or issue; (2) consumer or citizen group targeted by the campaign; (3) desired attitude or behavior change; (4) methods used in the campaign; and (5) results of the campaign. If applicable, you might also discuss suggestions for how the campaign could have been improved. A rubric will be available online on the group project section.
The paper portion of this project can be turned in on 11/21/18 but no later than that. Given the nature of this project, it is acceptable to have a mix of academic references, news articles, company or governmental websites, and popular press as references.