Principles of PR and Its Role in the Society

5-7 pages essay dealing with “Principles of PR and its role in society”

PART I

• Identify TYPE or FUNCTION of PR you find the most interesting

• Why is it interesting to you?

• This section 2-3 pages

PART II

• Find an article from a scholarly PR journal (2010-present)

• Article must deal with the specific Type or Function of PR you found interesting

• Detail how and/or what significance the article added to the “Field of PR”

• Detail how and /or what significance the article added to “Your specific focus”

• Add your professional opinion/assessment of the article

• Article helpful? In what way? If not, why not? Was the article well written? Would you recommend the article to other practitioners/academics? If so, why?

• This section 3-4 pages

• TOTAL 5-7 pages

Remember you must turn in a photocopy of the journal article stapled to the back of your report.

Journal Report