Using the feedback from your presentation you undertake an individual assignment.

Explain the four most important macro–environmental factors that the family business will need to consider when marketing to the country you have chosen in assignment 1 (the presentation), discussing what they are and why they are important. 40%

Based on the findings of your individual and group research, what specific recommendations would you give the family business to standardise or adapt the marketing mix for the proposed new target audience in the market that you have chosen and why 25%%

Develop marketing plan by setting out the marketing mix in relation to 4 P’s, C’s or E’s (CHOOSE ONLY ONE MODEL). 25%

Proper referencing using the Harvard system. 10%

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