Future culture

Task
Task 2 FUTURE CULTURE DIGITAL MOODBOOK INCLUDING THE FUTURE REPORT

This task has a number of individual components encompassing both research and design that will be collated into a 35 page digital pdf moodbook.

OVERVIEW

Working like a film director you will create a conceive and visualise a future Scenario along with an imaginary character ( persona) who inhabits this world. This process of speculation or Design Futuring will support the creation and design of a fashion collection for Task 3.

This task is designed to develop your imaginative, conceptual, and visual research abilities.

The components include:

Part A) FUTURE REPORT

A 800 word forecasting report addressing future developments in technology, science, culture, communication, transport, lifestyle, cities, attitudes, values and culture more broadly.

Part B) FUTURE SCENARIO

Using your future research as a base you will create a description of a future context that you will describe in 300 words. This is a descriptive piece of writing that describes a future society and context. PLEASE NOTE ** In this task you are in speculating and imagining a future not predicting.

eg The year is 20……. Over the last (10/20/30/40) years, changes in……, developments in ……., have led to … Describe the future situation.

Part C) PERSONA

A persona is an imaginative, rich, detailed description of a person who will live in this future society. This desciption should include the persona’s name, and describe who they are and what they do. This description should include biographic information, for example their history, as well as demographic information ( age, gender, occupation ) , their emotional lives, attitudes, specific goals, aspirations, needs, tastes and aethetics as well as their relationships and idiosyncracies. This needs to be a believeable living written portrait of a person.

NOTE* This character will be the catalyst for your fashion desiging for TASK 3

Part D) VISUAL RESEARCH DIGITAL PORTFOLIO

This is a series of self generated and manipulated photographic images ( NO reposts/downloads/copied images – only original material)

You will undertake visual research by photographying the world around you. You will record an array of images to build up a rich visual research base. This visual material supports the research and descriptive written componets listed above. The images you generate will be evocative, sensory, atmospheric and will communicate the mood and feel of your future scenario and your persona. These images will show colours, shapes, textures, patterns, people and objects, materials, places, structures and forms. This material will be collated in a mult-page pdf booklet, with one image per page. Please consider image placements and layout, exploring the relationship between image and the space around it on each page. The digital book should reflect a clean, miminal aesthetic with a focus on evocative and moody images.
ASSESSMENT CRITIERIA

Quality of Future Research Report referenced from relevant sources
Imaginative richness of written Future Scenario
Imaginative richness of written Persona
Clarity of visual sensibility communicated by Moodbook
Quality and professionalism of digital moodbook
Attendence, participation and week to week progress

SUBMISSION REQUIREMENTS

35 page pdf booklet
including:

COVER title page ( TEXT/IMAGE)
Future report ( TEXT)
Future scenario (TEXT)
Persona (TEXT)
25-30 photographic images one per page (IMAGE)
format – square
dimensions : 297mm X 297mm

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