Ethics & Credibility in Business Communications

Ethics & Credibility in Business Communications Write a 350- to 700-word paper (not including title and reference page) on the event you have chosen in the Learning Team Collaboration Activity according to the following criteria:

• Explain the situation of the event.
• Describe the company’s ethical obligation in their communications to the public.
• Answer the following questions:
  • Did you find any evidence of communications to the general public?
  • How effective was the communication in terms of establishing credibility?
  • If not, what approach would you suggest the company take to communicate to the public to gain credibility?
• Cite and reference at least two sources.

Format your paper consistent with APA guidelines. Use one of the templates for APA papers provided in the Center for Writing Excellence.

Persuasive Presentation

Create an 8- to 10-slide PowerPoint presentation, including detailed speaker notes, based on the Week 4 Persuasive Messages Part I assignment. 

Apply the principles of designing effective slides discussed in the textbook as you develop your presentation. 

Include at least one visual for support on your slides.  For example, use a line chart to show increasing sales.

Click the Assignment Files tab to submit your assignment