Communication Strategy

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

Health spa launching a new weight loss treatment
Insurance company launching a new medical product for the exchange
Hospital system launching a new diabetes program
Medical device manufacturer launching a new metal alloy prosthesis
Select your own company and product with approval from your instructor

Create a 12- to 18-month marketing communication strategy for your client. You may use a marketing communication strategy template or you can create your own. In your strategy:

Differentiate between the types of communication that could be used when marketing to different generations.
Describe how you will use an integrated campaign to reach your target audience.
Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly references.

Run your paper through the Grammarly and Plagiarism Web Services and include your reports with the assignment.

Click the Assignment Files tab to submit your assignment.

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